For more than a decade, the answer marketers gave to the question of SEO or PPC was something like, “That depends on what your goals are. It’s SEO if you’re budget-strapped, patient, or wanting traffic that lasts. It’s PPC if
If you’re like most business owners, you’re always busy doing the sales and marketing strategy thing. You’re posting, running ads, networking, and following up. And if you’re not always busy doing this, you know you probably should be. Regardless, you’re
Do any research on the stages of business growth, and you’ll see something like this: Startup -> Growth -> Maturity -> Renewal It makes sense. It’s easy to understand and maybe easy to see where your business fits because you
When you’re doing everything right and your clients are happy, why is it that you can’t pay yourself? On paper your business looks fine, even healthy. But you can’t explain why your bank account tells a different story and you’re
A colleague of mine hired someone to handle some technical implementation work to support the next phase of her business. She wasn’t worried because the person she hired came as a recommendation from another colleague’s business, and this person provided
I’ve met so many business owners who have put in the hard work so that their ideal clients raise their hand, click their ad, download their free resource, or actually call them. The ideal clients do exactly that, and then
For three years, I ran a business where nothing was really going right. Despite doing everything I was supposed to do, clients weren’t converting. And the ones who did didn’t stay long. I kept looking at the strategy because I
